Pay per click (PPC) is an Internet advertising model used to deliver traffic to a website. Under this model advertisers pay the publisher a small value each time their linked ad is clicked on. With search engines such as Google, advertisers typically bid on keyword phrases applicable to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.  PPC display ads are shown on web sites or search engine results with related content that have agreed to show ads. This model differs from the "pay per impression" methods typically employed on television and in print advertising.


While search engines are most commonly associated with PPC, they are by no means the only avenue worth considering for a campaign.  At sme web solutions, we have built considerable experience in formulating and managing successful campaigns, particularly in the ecommerce arena.  A web store will sell little if it receives meagre traffic, however a carefully crafted PPC campaign can often provide an excellent return on investment. PPC is highly recommended for newly launched ecommerce enterprises to achieve rapid results and generate buzz prior to the longer term arrival of organic and returning traffic.
Critical to the success of any PPC campaign is comprehensive keyword research and traffic analysis within the targetted market niche.  In recognising this, any online merchant will acknowledge the importance of securing access to the right skills and experience which we are able to provide.
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