Opt-in email marketing is an excellent way of promoting products and services or special events to customers or prospects who have explicitly requested to receive such email messages. Recipient responses to email marketing messages can be measured through open rates and click through tracking. The analysis can often be further extended to measure actual sales conversions. Based on this real data, companies can make more informed decisions in tailoring future announcements to more closely meet the needs and preferences of subscribers.
When undertaking email marketing campaigns, it is vital to use full featured email marketing software. The software should provide double opt-in functionality and a simple interface for people to automatically subscribe, unsubscribe and change their email addresses or subscription settings. Naturally, the software should also automatically handle bounces or delivery errors and provide great tracking and reporting capabilities to measure the effectiveness of campaigns. sme web solutions use such advanced software and this allows your business to build loyalty and trust through a more personal relationship with subscribers.
Email marketing is much more cost effective than traditional direct mail, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic through easy clicks. Email creates an interactive connection and nurtures quality customer relations.
Email marketing and sales campaigns can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns. ThIs degree of measurablity is simply not possible with traditional media channels.
Our managed email marketing service will not only deliver emails that are opened and read, but they will engage your clients, build brand value and create sales. But best of all we take the stress of doing it properly off your hands. At sme web solutions we presently manage lists from a few hundred to as many as 10,000 subscribers. No matter what scale your project is we have the resources to handle it and we are proud of the high delivery success rates achieved for our clients.